Intel’s CEO has not too long ago provided up his ideas on how the PC business is simply too targeted on taking a look at benchmark numbers, and needs to be contemplating the broader advantages which its processors ship.

The feedback got here from Bob Swan, chief government, delivered in a ‘Message to Computex’ which was uploaded to YouTube.

Swan additionally once more confirmed that Intel’s next-gen Tiger Lake processors for laptops were still on schedule to arrive in the middle of 2020, or what he actually said was ‘later this summer’ which makes it sound like a July or August ship date, rather than this month. (Remember, though, that shipping is one thing, and it won’t be until the end of the year that laptops actually go on sale with the 11th-gen processors).

And the CEO stirred up some controversy when he remarked that these Tiger Lake CPUs would “cement [Intel’s] position as the undisputed leader in mobile computing and PC innovation”.

Obviously, given the huge strides forward AMD has made with its latest Ryzen 4000 mobile processors, which are now making very tempting options for powerful yet competitively priced laptops, Swan’s statement seems to be tilting perilously towards arrogance more than anything else.

Granted, Intel does dominate the laptop market, with the majority of notebooks still having the company’s processors inside – so it is still the market leader when it comes to mobile CPUs, but as to innovation, well, you can’t really accuse AMD of failing in that department.

Perhaps this is pointing towards Tiger Lake coming in and being something special – after all, we’ve heard that the incoming laptop chips are set to deliver quite a performance boost over 10th-gen Ice Lake processors, at least according to the rumor mill. Certainly Intel’s Xe integrated graphics are expected to be a massive boost and twice as powerful as the previous generation, at least going by a recent benchmark leak.

Refocusing needed

Although the other main thrust of Swan’s YouTube speech, as we mentioned at the outset, is to stop focusing on benchmarks, and given the current coronavirus situation, instead look more to broader benefits

As PC Gamer noticed, Swan famous: “We should always see this second as a chance to shift our focus as an business from benchmarks to the advantages and impacts of the know-how we create. The pandemic has underscored the necessity for know-how to be purpose-built so it could possibly meet these evolving enterprise and client wants.”

This has, inevitably, led to a few of the extra cynical on-line suggesting it hints that Tiger Lake may not be such an enormous leap ahead with its new structure.

That apart, there’s the argument that with out benchmarks, how precisely are we purported to quantify the distinction between a era of processors anyhow? Nonetheless, Swan is clearly speaking on the whole phrases, and about shifting focus away from benchmarks, fairly than discarding them totally.

Even so, one of many largest advantages exterior of CPU efficiency is arguably tied up in the price of the silicon, and making processors extra reasonably priced and due to this fact extra broadly accessible – and AMD has been taking the worth/efficiency crown, with Intel’s latest Comet Lake desktop processors not making an instantaneous robust entrance on that entrance, as we’ve seen.

Will Tiger Lake push tougher to be extra aggressive? Possibly that is an early indication that this might certainly be the case, however as ever, solely time will inform.

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