Samsung Electronics has appointed Roh Tae-moon its new cell chief, taking on from co-ceo DJ Koh, who’ll proceed to guide the chaebol’s IT and cell communications division. Roh, 52, is claimed to be “an engineering maven,” according to Bloomberg, “who’s meticulous about cellphone options.”

Roh joined Samsung in 1997 and has been a key participant within the analysis and growth of the Galaxy gadget lineups. He’s additionally been instrumental in reducing prices, according to Reuters, via the outsourcing of handset manufacturing to raised compete with Chinese language handset makers like Huawei.

Samsung continues to dominate mobile handset marketshare globally, however has seen a rise in competitors on the low- and mid-tier ranges from Chinese language opponents like Huawei, Vivo, and Oppo. Roh will probably be tasked with rising essential markets like China and India in addition to making foldables profitable, after Samsung stumbled with the Galaxy Fold.

Samsung is anticipated to unveil its second-generation foldable alongside its new Galaxy S20 flagship sequence of telephones at an occasion on February 11th in San Francisco.

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