A giant new gaming area is about to open in London on Thursday, December 12, in Home of Fraser on Oxford Road, as a three way partnership between retailer Sport and Belong, the latter of which already runs a lot of such arenas (20+) throughout the UK.

Particularly, the Belong Gaming Enviornment will probably be positioned at 318 Oxford Road on Home of Fraser’s decrease floor ground, and can boast the most important variety of PCs and consoles arrange completely for aggressive gaming ever seen within the UK.

The declare is that that is the UK’s largest gaming area, and the overall measurement of the 100-seater venue is 7,500 sq. ft. It should play host to varied tournaments and competitions, and variety of tournaments have already been organised for the primary 10 days following the opening of the sector.

Professional room

The London-based venue additionally sees a primary for Belong, with the creation of a ‘professional room’ which is designed for skilled (or certainly beginner) esports teams to practice in, plus there are also streaming stations, and a pair of gaming rooms which can be booked for parties or functions.

The new arena will serve as home to the London Lionhearts esports team which was previously based at Wardour Street.

Martyn Gibbs, chief executive of Game, commented: “This is a new look and feel for Game and our largest Belong arena to date. We are very much looking forward to creating some great tournaments and in-store offers throughout Christmas and 2020. Through listening and working with our gaming community, we believe we have created the best gaming venue possible and look forward to welcoming every gamer.”

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