TikTok is seemingly thriving throughout the world pandemic, and at present, analytics platform Sensor Tower reported that the social media platform has been downloaded greater than 2 billion occasions globally. It was downloaded 315 million occasions this quarter alone within the App Retailer and Google Play mixed. Notably, these app obtain figures don’t account for third-party app shops which are common in China. Sensor Tower says India, China, and the US are the international locations that account for probably the most downloads. (It’s additionally price maintaining in thoughts that downloads don’t point out energetic customers.)
We’ve reached out to TikTok to substantiate or touch upon Sensor Tower’s information and can replace if we hear again. Nonetheless, it wouldn’t be shocking if TikTok skilled its greatest progress quarter this yr. It’s even a joke on TikTok that millennials are lastly all becoming a member of the platform due to the pandemic and social distancing. As individuals have extra time on their palms and are bored at house, social networks are experiencing progress, regardless of advertisers tightening their budgets. Snapchat grew its every day consumer base by 11 million individuals this quarter, in response to its earnings name, and its competitor Marco Polo additionally skilled huge progress, with a 745 p.c enhance in signups throughout simply the week of March 30th. Solely TikTok is aware of its personal obtain and utilization numbers, however we anticipate all of them to be up.