Tony Hawk’s life modified after he began working with Activision on the Tony Hawk’s Professional Skater collection. Already an enormous identify on the planet of skateboarding, partnering with Activision on the skateboarding online game franchise bearing his identify elevated him to a family identify. Together with this success, Hawk confronted scrutiny from these in skating circles–he was labeled a “sellout.”
Hawk recalled these early days in an look on the Joe Rogan Experience podcast lately. With the success of the sport collection, Hawk additionally acquired a set of endorsement offers from gigantic firms resembling McDonald’s and Jeep. This solely fueled his critics.
“In these days, skating was very a lot a novelty. Within the ’90s, X-Video games got here into play, after which swiftly my identify was well-known, not mainstream, however getting there. Then our online game got here out, and it was identical to, ‘Oh, you are only a sellout,'” Hawk stated. “Due to the online game and the endorsements that adopted from that. I used to be doing stuff for Jeep, for McDonald’s, for Doritos, and so they had been like, ‘Oh, you are only a sellout.'”
However Hawk maintains he is by no means modified his worth systems–he was consuming McDonald’s earlier than he made it large, and he is nonetheless consuming there right now.
The Level – How Tony Hawk Turned Avid gamers into Skaters
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“Once I turned professional at age 14, if McDonald’s had requested me to be in a industrial, I’d have jumped on it, are you kidding me?” Hawk stated. “I used to be consuming McDonald’s my complete life–I nonetheless do. It was extra that they in some way thought I modified my values. However I have not modified my worth system–it’s simply that I am getting these alternatives, lastly.”
According to CNBC, Activision supplied Hawk a flat fee of $500,000 for the primary Tony Hawk’s Professional Skater, which on the time was probably the most profitable provide the skater had ever seen. Hawk rejected this provide and as a substitute opted for a deal that paid him royalties tied to the success of the collection. That ended up being a really sensible transfer, as the sport spawned quite a few sequels and is estimated to have driven $1.4 billion in revenue to this point.
In a 2018 interview with The 9 Membership (under), Hawk recalled having a gathering with Activision the place he was handed a $Four million royalty test for one 12 months’s price of royalties. “The online game modified my life,” Hawk stated.
Activision is bringing again the Tony Hawk’s Professional Skater collection this 12 months with the discharge of a remaster bundle that includes Tony Hawk’s Professional Skater 1 + 2.
GameSpot could get a fee from retail gives.